Case Studies

Case Studies

Daedalus’ combined expertise in marketing, sales, and organizational development ensures a holistic approach that is transformational to your business and its culture.

Consumer Products Company

A leading consumer products company in the hard-lines space wanted to diversify its dependence on traditional brick and mortar retailers by accelerating its D2C website growth.

  • We reorganized the Marketing and Sales departments, built a Performance Marketing capability within the organization and created performance marketing strategies across multiple channels .

  • Resulted in 37% YOY growth for D2C websites, 6.1 overall attributable ROAS, and a $32MM lift in retailer POS.

Housewares Company

A manufacturer of housewares sought to increase the overall profitability of its B2B retail business.

  • We took a holistic approach to the challenge analyzing all sources of margin erosion. We also performed detail assortment analyses across their major retailers. What we found was that several profitable lines were not being adequately sold in. Additionally, we discovered outsized chargebacks from retailers for non-compliant logistics and fulfillment practices.

  • We analyzed margin erosion sources and performed assortment analyses for major retailers. We discovered that profitable lines were underutilized, and excessive chargebacks resulted from non-compliant logistics and fulfillment practices. By adjusting product mix and resolving shipping and labeling issues, we boosted sales to the largest customer by 65% and gross margin by 18 percentage points. Another major customer saw a remarkable increase in sales revenue by 28% and gross margin dollars by 248%.

Healthcare

A well established independent pathology group wanted to expand their regional business beyond just servicing patients coming from one of the local healthcare systems.

  • We recruited, trained and developed a field sales organization to call on physician offices throughout the region.

    We collaborated with expert researchers in a number of medical fields to create whitepapers and educational presentations for the sales team to leverage to gain meetings with physicians and their staffs.

    We developed a business and organizational strategy to redirect and differentiate CLM, including creation of a medical informatics subsidiary to provide patient-specific clinical context for clinical laboratory test interpretation.

  • The result was 20% growth in the first year.

Digital Ad Agency

A digital agency wanted to grow revenue and expand its relevance to existing and new clients.

  • We designed and developed new Digital Media & Metrics and Social Media Engagement departments.

    Based upon our culture and process assessments we restructured the internal organization and processes to create client-centric team structures that enhanced operational efficiencies.

    We designed and implemented training and performance development programs and directed national searches for senior level personnel.

    We worked with the teams to develop impactful brand and marketing strategies for their clients, along with new business presentations that differentiated the agency and showcased trends and consumer insights.

  • The result was 70% revenue growth over two years.

Fortune 500 Financial Service Company

A fortune 500 financial services company hired a new VP of Marketing, and he wanted to transform the marketing function from a passive and  executional department to one that was valued and respected by the Business Units, their internal customers. His vision was for Marketing to have  a “seat at the Strategy table”, providing strategic insights that helped drive revenue, and to be considered “partners” by the  BUs.

  • We implemented an extensive organizational and culture assessment, uncovering process and behavioral challenges that needed to be overcome.

    We designed and socialized the change management plan with all five business units and the marketing team.

    We worked with the internal teams on holistic process designs and workshops to implement the necessary changes.

    We coached key members of the Marketing team to help them be change agents of the transformation.

  • When we resurveyed all the stakeholders 6 mos after the engagement ended, the business units and the marketing teams reported the transformation had indeed succeeded.

Commercial Construction & Energy

A large regional construction and facilities management company wanted to develop a new Energy Management arm of the business.

  • We conducted market research to determine how best to position the new Energy Management services.

    We developed and tested new value propositions for Energy Management.

    We developed a new brand architecture for the complement of divisions and service offerings

    We developed sales presentations and marketing plans for Energy Management.

    We designed and launched an Energy Management Newsletter to grow awareness and cross-sell the new service among existing construction and facilities management clients.

  • The result was the successful establishment of a new source of revenue and growth of Energy Management services among new and existing customers.